Sales prep, before the call · early access

Walk into every call already knowing them.

Type a name. Get a sourced dossier and the exact play to win the room, tailored to what you sell. In minutes, not hours.

Get early access Start with 5 free. No card, no auto-billing.
prospect-vet · dossier / j. heseman

Jacob Lee Heseman

Prospect package · dinner tonight · you sell intake systems

60-second read · who they are

Owner of JLH Homes, LLC, a Pensacola homebuilder filed June 2024, tied by family to an established high-end Gulf Coast builder. Confirmed

No website, phone, reviews, or social found, almost certainly referral-only right now. Couldn't find

No Florida contractor license in his name yet, may be building under a relative's license. Likely inference

The play · in one breath

Frame: brand-new solo operator, blank-slate systems. Pitch the infrastructure-early advantage before his first project cycle buries him.

Trap: quoting a tier before you know if he's taking inbound leads yet.

The problem

You keep meeting people you should already know cold.

A discovery call is yours to lose in the first five minutes. But most of us walk in with a name, a half-skimmed LinkedIn, and a hope. That isn't research, it's a coin flip.

  • 01

    LinkedIn is a profile, not a brief

    It tells you a job title and a headshot. It won't tell you what the company actually does, who's behind it, or where the leverage is.

  • 02

    Real prep eats an afternoon

    Cross-checking filings, records, news and the rest by hand is an hour you don't have for every name on the list, so it doesn't happen.

  • 03

    Generic advice doesn't tell you what to do

    Even when you do the homework, knowing facts isn't a plan. You still have to translate it into an opening, an angle, a thing to say.

Walking into a meeting underprepared is the most expensive thing a salesperson does all week, and the cheapest to fix.
// the premise behind Prospect Vet
What you get

A real dossier, plus the play. This is an actual one.

Every run gives you two things: a 60-second read with the facts, each badged by how sure it is, and the play, tailored to what you sell. Below is a genuine, unedited excerpt the engine produced, not a mockup.

prospect-vet.app/dossier/jacob-heseman live engine output

Jacob Lee Heseman

Prospect Package · 2026-06-15 · pitch mode · Dinner tonight. Drew knows Jacob; Jacob said he might want some work done. Pensacola homebuilder; family in the construction business.

60-second read · who they are

Jacob Heseman is the owner of JLH Homes, LLC, a Pensacola, FL residential homebuilder incorporated June 2024, connected by family ties to Heseman Builders Group, Inc., an established high-end Gulf Coast custom-home business.

  • JLH Homes LLC was filed June 11, 2024, under two years old with zero detectable public footprint: no website, no listed phone, no reviews, no social. Almost certainly referral-only at this stage. Confirmed
  • No Florida contractor license found in Jacob's name or under JLH Homes, he may be building under a relative's existing license, or one is pending. Couldn't find
  • The broader Heseman family built its reputation in high-end custom homes from Pensacola to 30A. Jacob is entering with that heritage behind him. Likely
  • JLH Homes is not listed in the Home Builders Association of West Florida member directory. Confirmed
The play · in one breath

Frame: Brand-new solo operator, blank-slate systems. Pitch the infrastructure-early advantage before he gets buried in his first active project cycle. Probe fit before you pitch a tier.

Top wedges:

  • 1Every call counts when you have zero established pipeline, the missed-call problem is worst at launch, not later.
  • 2High-value, low-frequency leads make a single missed after-hours inquiry disproportionately expensive.
  • 3A fixed monthly price fits a bootstrap-stage operator who can't absorb per-minute billing surprises.

Trap: Quoting a tier before you know whether JLH Homes is actively taking inbound leads. If he's still pre-marketing, lead with the audit offer instead.

▸ The facts behind it
Company
  • JLH Homes, LLC, Florida LLC, Doc No. L24000260790, filed June 11, 2024, status ACTIVE. Confirmed [s1]
  • No publicly accessible website, listed phone, or verified social presence. Couldn't find
  • Heseman Builders Group serves Pensacola, Gulf Breeze, Destin and the surrounding Gulf Coast, ~22 permitted projects on record. Likely [s3]
Every claim carries a badge. Nothing is asserted that the engine couldn't source or honestly flag. ConfirmedLikelyCouldn't findInference
Sourced public record The play, tailored to your offer Honest gaps, never filler
How it works

Three steps. A few minutes. No prep template required.

STEP 01

Type a name and what you know

The person or company, plus any context: their city, their business, who introduced you. And one line on what you sell.

// 30 seconds of typing
STEP 02

The engine digs the public record

It pulls business filings, government and court records, news and the public web, then badges each fact by how confident it can be.

// the part that took you an afternoon
STEP 03

Get the dossier and the play

A clean read of who they are, then the angles, wedges and traps, written for your offer. Open it on your phone walking into the room.

// ready before they sit down
Why it's different

Homework, not a LinkedIn printout.

Plenty of tools will hand you a wall of facts. The difference here is what happens when the engine isn't sure, and what it does with what it finds.

tailored

Built around what you sell

Tell it your offer and the play changes. The same prospect gets a different angle for an intake system than for insurance. It's not a generic summary, it's prep for your conversation.

honest

It says “couldn't find”

When the record runs out, it tells you, instead of inventing a plausible-sounding answer. A confident wrong fact is worse than an honest gap, and it treats it that way.

badged

Confidence on every line

Confirmed, Likely, Inference, Couldn't-find. You always know how much weight a claim can bear, so you decide what to lean on and what to verify yourself.

careful

Careful with sensitive info

It briefs the business contact, it doesn't dox the private person. It leans on public records and leaves out what would cross a line. Decision-support, not a background check.

The product's whole edge is honesty. The page is too, no fake logos, no invented stats.

Pricing

Priced per dossier, so it scales with how you sell.

Start with 5 free. No card to try it.

Closer

Individual reps prepping their own calls.

$39/ mo

30 dossiers / month

  • Full dossier + tailored play
  • Confidence badges on every fact
  • Mobile-ready, open it on the way in
Get early access
Pro

Full-time closers running a real pipeline.

$99/ mo

100 dossiers / month

  • Everything in Closer
  • Built for daily prospecting volume
  • Saved seller profile for sharper plays
Get early access
Agency

Teams prepping calls across multiple reps.

$299/ mo

400 dossiers / month + seats

  • Everything in Pro
  • Multiple seats for your team
  • Per-rep seller profiles
Get early access

Beta access is by invitation today, these are the plans we're opening to early users. No charge until paid plans launch.

Get on the early-access list.

Tell us what you sell and we'll set up your seller profile so your very first dossier comes back with the play already tuned to your offer. Drew reaches out personally, this isn't an automated blast.

  • Start with 5 free dossiers, no card.
  • No auto-billing, no surprise charges.
  • We only email you about your access.

By joining you agree to our Terms and Privacy Policy. We won't sell your email.

You're on the list.

We'll reach out with access, and your first dossier will come back tuned to what you sell.